The Full Story About
Taking inspiration from my upbringing in the the western horseback-riding culture, my time living in Western Australia and my roots in western Sweden, a nordic country, I now present the launch of my brand WESTNORDIC.
Mission
My goal is to create sustainable women's clothing, mixing nordic, tropical and western vibes into something unique.
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Who is it for?
WESTNORDIC is made for artsy, wild & adventurous girls who let their hair be messy and the sun make freckles on their cheeks. They love being outdoors, in the ocean, trees, and mountains. They are untamed, free spirited and love being alive <3
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Vision
In the future, I see WESTNORDIC having a large variety of garnments - there are so many pieces I am dying to create.
Today, I have designed four pieces that I'm looking to start producing.
I want all of my items to be timeless, and to not come and go with "collections" that match the current fast fashion trends. I want them to work just as well now as in the future.
THE FIRST FOUR
KOKOS SKIRT
A short skirt with built-in shorts in a comfortable yet structured linen/viscose-blend. Mid-rise, closing with a hidden zip on the side. Pockets deep enough to hold your essentials on both sides.
Simple, yet pretty and works for every occasion. The hidden shorts provide security and prevents any accidental flashing, thus allows you to feel confident doing any activity in the skirt.
Horisontal ruching creates a cool effect on the top half and slight vertical ruching creates little ruffles in the flowy bottom part.
KOKOS DRESS
KOKOS DRESS
A short dress with built-in shorts in a comfortable yet structured linen/viscose-blend. Closing with a hidden zip on the side. Pockets deep enough to hold your essentials on both sides.
The Kokos dress and skirt are sisters. Same idea, slightly different approach. The hidden shorts provide the same freedom in the dress as in the skirt.
Vertical ruching over the bust accentuates and ever so slight semi-horisontal ruching gives the dress part some life. Thin straps around the shoulders.
POST-SURF LINEN HOODIE
A comfortable, breathable and flowy hoddie in a linen-viscose blend. Perfect to throw on after a sunset surf to stay warm.
The fit is loose, with trumpet arms, deep pockets and a cool button-closure at the top. Drawstrings in the hood to make it more adjustable.
WESTNORDIC TEE
A complementary garment with cool prints, loose fit and perfect to wear everyday or throw over your bikini at the beach.
Please note
The images next to the product desciptions above are early samples and not perfectly accurate to what the final product will be.
Who am I?
My name is Rebecca, and I'm a 22 year old creative soul from the southwest coast of Sweden. I am also a western-rider, a surfer and an artist.
When I was 17 years old I started my first company, selling my photography, videography, graphic design, web development and most of all: social media marketing.
After a few years of doing this on my own and in-house at various companies I have learnt a lot. I feel as tough I am equipped with most of the necessary tools and skills to create a succesful brand from scratch.
